The World Of Craft Brewing
Basically, Craft Beer is brewed without the presence of adjuncts. On an "aftermarket" view, they are actually made for personal particulars when it comes to beer selling, and not so much with appealing to a mass market of beer drinkers. Though an American term used to often describe the beers coming form smaller breweries, the term is also quite prevalent in New Zealand. All-malt beer classes, beers made from brewpubs, as well as small brewery made beers, could be described as the results from Craft Brewing. Craft Brewing is also associated with small scale American produced beers, as well as with all-malt beers produced by large scale breweries. Generally, Craft Brewing results to beer types which are cask conditioned or bottle conditioned, as well as unfiltered. Basically, craft brewing require beers to contain lesser adjuncts, compared to mass-market beers, thus differentiating them from other beer types. The World Guide to Beer, written by Michael Jackson and published in 1977, somewhat inspired the whole underlying concept of craft brewing in the United States. The book has somewhat planted the idea to Americans, to setup their own breweries and make their own blend of beer. A trade group supporting American craft brewing called The Brewers Association stands to be the result of The World Guide to Beer book, and defines craft brewing as: A Craft Brewer - one who is American and operating an independent, small and traditional beer brewery. Independent refers to the fact that the brewery is controlled or owned by an alcoholic beverage maker by less than twenty five percent. Small would refer to the less than two million barrels produced on an annual basis. Traditional would deal with the craft brewing output, which should mean an all-malt main beer product or at least 50 percent of its sales be all-malt beer types. As a general description, craft brewing requires beer to be made with wheat malt, or barley, other fermentable raw ingredients which add to the beer's flavor. All in all, craft beers actually do boast certain flavors one is sure never to find in mass-produced for-aftermarket beers. |
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