Beer Ads: Whetting Your Drinking Appetite
Take the beer ads as an example. Most of the beer ads these days are targeted to the young adults and middle-aged people. The marketing group behind these beer ads think are trying to capture the attention of this group as they are mainly the beer drinkers, the party players, the clubbers, and the bar hoppers. They are the group that's most likely to try out something new or the group that's most likely to experiment drinks. Beer ads must not only gain the loyalty or the interest of the male drinkers, but also the female drinkers. They are equally good beer drinkers and the beer ads that can whet their alcohol appetite would surely win their hearts. Beer ads on print media must be able to convey the message in one glance. These beer ads, no matter how short the line is, must be very inviting to whoever will read it. After reading or glancing the print ad, beer drinkers must be able to agree with what it says, or be intrigued at what it means, that they may remember to try that beer brand in their next drinking spree. Audio-visual beer ads, like in TV, must be quick, easy to remember, and appealing, that beer drinkers watching the ad can't help but order that beer in their next barhopping or even in their next trip to the convenience store. When beer ads are attractive, it will surely click on the minds of the readers or watchers, and it will definitely stick on the minds of the drinkers. Sometimes, new beer brands may not easily be remembered but new beer taglines, tunes, hums, or ads, will last until a more creative one comes along. However, one must not forget that sometimes, these beer ads --- even if they look, sound, and feel really cool and inviting --- may not always be true. Some may get disappointed because the beer or product wasn't able to prove what the ad has said, but that's just the truth --- ads are there to advertise so they usually exaggerate. So, the next time you read or watch a beer ad, remember --- it's just introducing or re-introducing that particular beer brand. Be a good and wise consumer. Try it first then decide. |
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